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Distribution

Presentation

For more than 25 years, Racine has had a team dedicated to distribution law issues.

A large number of clients (French and international groups, manufacturers and service providers in various sectors, banks and financial institutions, investment funds, SMEs, public authorities and professional organisations) place their trust in this team, which supports them in all aspects of their business.

Related distinctions 21

Racine’s specialist lawyers have established numerous commercial partnerships, particularly in the industry, energy, fashion and luxury sectors. They also handle complex litigation relating to commercial contracts and distribution.

The wide range of cases handled reflects the Distribution department’s ability to adapt to clients’ needs and provide practical, operational solutions.

DISTRIBUTION AND COMMERCIAL CONTRACTS

  • Assistance lors des contrôles DGCCRF et DDPP Advice and risk prevention: internal audits, risk analysis of commercial contracts and distribution agreements
  • Negotiating and drafting commercial contracts: complex partnerships, setting up joint ventures, supply and listing contracts, licensing and know-how communication contracts, agency contracts, brokerage contracts, etc.
  • Assistance with relations between intermediation platforms and their partners
  • Organisation of distribution networks: definition of contractual tools, drafting of franchise and concession agreements, selective and exclusive distribution, commercial agency, online sales, etc.
  • Drafting and ensuring compliance of commercial documents and practices (General Terms and Conditions, invoicing rules, payment deadlines, General Terms and Conditions, single agreements, etc.) and assistance with annual negotiations.
  • Litigating distribution and commercial contracts before the commercial courts (unfair competition, sudden termination, delisting, significant imbalance, resale at a loss, etc.) and assessing damages.
  • Assistance with DGCCRF and DDPP inspections

CONSUMER LAW, ADVERTISING LAW AND SALES PROMOTIONS

  • Advertising and promotion, labelling, product regulations and warranties
  • Assistance in bringing online sales and intermediary sites into compliance
  • Assistance with DGCCRF and DDPP inspections

Recongnitions

Rankings

  • Legal 500 - 2022: EU Law, Competition and Distribution
  • Legal 500 - 2022: Competition Distribution
  • Legal 500 - 2025: EU, competition and distribution
  • Décideurs - 2024: Marketing, e-commerce & Distribution – Contentieux judiciaire en marques, dessin & modèles
  • Décideurs - 2024: Marketing, e-commerce & Distribution – Intellectual property Management of trademark, design and model portfolios
  • Décideurs - 2024: Competition & Antitrust – Antitrust
  • Décideurs - 2024: Competition & Antitrust – Merger control
  • Décideurs - 2024: Competition & Antitrust – Distribution law
  • Décideurs - 2024: Intellectual property – Trademark litigation
  • Who's Who Legal - 2024: Franchise – Global Leader
  • Legal 500 - 2024: EU Competition & Distribution

Awards

  • 2023: Sommet du Droit

    Distribution law

The team

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News and publications

Press releases

14/01/25

Racine assists ADEO in the acquisition by Valiuz of its Retail Media activity

Paris, 14 January 2025 – Racine has advised ADEO, a major player in the European DIY market, on the sale of its Retail Media business to Valiuz. This strategic transaction will enable ADEO to strengthen its service offering while benefiting from Valiuz’ technological and marketing...
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RSE

21/10/24

Racine advises SUEZ on its acquisition of a stake in ‘The Future is Neutral’, a subsidiary of Renault Group dedicated to vehicle recycling and the circular economy

Paris, 14 October 2024 – Racine has advised SUEZ, as part of its strategic partnership with the Renault Group, on the acquisition of a 20% stake in The Future is Neutral, a subsidiary of the carmaker specialising in the recycling of end-of-life vehicles. This investment, worth around €140...
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Press releases

19/06/23

Racine advises Teledyne in the context of the clearance by the European Commission of a large State aid project in the microelectronics sector

Racine advises Teledyne in the context of the clearance by the European Commission of its important project of common European interest in the microelectronics sector (IPCEI ME/CT). The European Commission approved on 8 June 2023 a 8.1 bn€ State aid granted by 14 European Member States,...
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